#marketing

Apr

Winthrop’s New Branding Campaign: Bring the You

Dakota Gold

University communications and marketing launches new Winthrop brand. Dakota Gold Staff Writer Winthrop University has launched their new brand campaign called “Bring the You” that aims to encourage students to…

Mar

Organization Spotlight: Winthrop American Marketing Association

Ann Marie Juarez

College is not often seen as being the ‘real world,’ but it is in many ways. At Winthrop University, some organizations have chapters on campus that can help students get…

You might not be as sustainable as you think

Victoria Howard

Marketers’ main objective is to always appeal to the ever-changing landscape of what consumers seek out in products. When a consumer goes into an aisle of a store, their eyes…

Harmless fun or a marketing ploy?

Matt Thrift

Nothing revolutionized the field of advertising quite like the television. It opened up a new world to advertisers wherein they could flash their products across the screen to people who…